2.06.2007
Obama Confronts 'Outsider' Dilemma (WashingtonPost.com)
How to Win Without Losing His Identity
By Anne E. Kornblut
Washington Post Staff Writer
Monday, February 5, 2007; Page A01
In the nearly three weeks since Sen. Barack Obama (D-Ill.) made his unofficial debut as a presidential candidate, his senior advisers have been holed up in a temporary office on Connecticut Avenue NW, feverishly working to translate the huge excitement about his candidacy into a political strategy.
For all the buzz about his running, Obama did not enter the race with the conventional weapons of a presidential candidate -- a deep database of donors, a tactical road map for winning primaries or even a sign marking the entrance to his ad hoc campaign headquarters. Obama is only now starting to build a political infrastructure that matches his growing support.
But the challenge for Obama is not just assembling the nuts and bolts of a national campaign on the fly. He must, his advisers believe, do so in a way that reflects the distinct, next-generation message of his candidacy, or at least avoids making him look like every other politician in the race. "I would sooner lose the race than lose having him the way he is," said David Axelrod, his chief media strategist.
While acknowledging that there are "certain immutable realities of the process," Axelrod insisted that "the kind of things we do over time will be emblematic of the campaign that we're running. And if we are doing it right, they won't be identical to everyone else's."
That vague mission -- not unlike the one that faced both Howard Dean and retired Gen. Wesley K. Clark as relative outsiders who came late to the 2004 presidential race -- is in the hands of a growing group of respected, if not exactly unconventional, operatives who have had to spend an inordinate amount of time in the past few weeks simply mastering logistics. Led by David Plouffe, the campaign manager, the team spent the day of Obama's exploratory-committee announcement answering phones and taking down volunteers' phone numbers.
Now the advisers are beginning to implement a broader strategy. In contrast to Sen. Hillary Rodham Clinton (D-N.Y.), who spent the first two weeks of her official candidacy trying to project strength and inevitability, Obama will seek a more pared-down image that focuses on the substance of his message ("the audacity of hope," as his book title put it) rather than on proving his ability to win a general election.
(More ... Washington Post > Politics)
By Anne E. Kornblut
Washington Post Staff Writer
Monday, February 5, 2007; Page A01
In the nearly three weeks since Sen. Barack Obama (D-Ill.) made his unofficial debut as a presidential candidate, his senior advisers have been holed up in a temporary office on Connecticut Avenue NW, feverishly working to translate the huge excitement about his candidacy into a political strategy.
For all the buzz about his running, Obama did not enter the race with the conventional weapons of a presidential candidate -- a deep database of donors, a tactical road map for winning primaries or even a sign marking the entrance to his ad hoc campaign headquarters. Obama is only now starting to build a political infrastructure that matches his growing support.
But the challenge for Obama is not just assembling the nuts and bolts of a national campaign on the fly. He must, his advisers believe, do so in a way that reflects the distinct, next-generation message of his candidacy, or at least avoids making him look like every other politician in the race. "I would sooner lose the race than lose having him the way he is," said David Axelrod, his chief media strategist.
While acknowledging that there are "certain immutable realities of the process," Axelrod insisted that "the kind of things we do over time will be emblematic of the campaign that we're running. And if we are doing it right, they won't be identical to everyone else's."
That vague mission -- not unlike the one that faced both Howard Dean and retired Gen. Wesley K. Clark as relative outsiders who came late to the 2004 presidential race -- is in the hands of a growing group of respected, if not exactly unconventional, operatives who have had to spend an inordinate amount of time in the past few weeks simply mastering logistics. Led by David Plouffe, the campaign manager, the team spent the day of Obama's exploratory-committee announcement answering phones and taking down volunteers' phone numbers.
Now the advisers are beginning to implement a broader strategy. In contrast to Sen. Hillary Rodham Clinton (D-N.Y.), who spent the first two weeks of her official candidacy trying to project strength and inevitability, Obama will seek a more pared-down image that focuses on the substance of his message ("the audacity of hope," as his book title put it) rather than on proving his ability to win a general election.
(More ... Washington Post > Politics)
Labels: 2008 election, Obama, Washington Post
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