12.08.2006
NZ 'Trip Better Than Therapy' for Stressed Americans (NZHerald.co.nz)
Friday December 8, 2006
Stressed out Americans would be better spending their money on a holiday to New Zealand than resorting to therapy to make them feel better, according to a study
Air New Zealand today released what it called a "ground-breaking study" it had commissioned from former Nasa scientists.
The study measured the psychological and physiological effects of taking a holiday in New Zealand.
The airline said the study revealed new insights into what would attract "well-heeled" Americans to take a break down-under.
Air New Zealand group general manager international airline Ed Sims said the study showed a New Zealand holiday was better value than a session with the therapist.
"We believe we've found a rich seam of potential customers looking to escape the rat race.
"Americans spend an estimated US$8.5 billion ($12.5 billion) annually on self-improvement and anti-stress treatments including personal coaching, weight loss and stress management - and that's a market expected to grow to more than US$11 billion by 2008.
"Our pioneering study suggests that money spent on this compulsive search for well-being could be better invested in holiday time in New Zealand."
(More ... New Zealand Herald > National News)
Stressed out Americans would be better spending their money on a holiday to New Zealand than resorting to therapy to make them feel better, according to a study
Air New Zealand today released what it called a "ground-breaking study" it had commissioned from former Nasa scientists.
The study measured the psychological and physiological effects of taking a holiday in New Zealand.
The airline said the study revealed new insights into what would attract "well-heeled" Americans to take a break down-under.
Air New Zealand group general manager international airline Ed Sims said the study showed a New Zealand holiday was better value than a session with the therapist.
"We believe we've found a rich seam of potential customers looking to escape the rat race.
"Americans spend an estimated US$8.5 billion ($12.5 billion) annually on self-improvement and anti-stress treatments including personal coaching, weight loss and stress management - and that's a market expected to grow to more than US$11 billion by 2008.
"Our pioneering study suggests that money spent on this compulsive search for well-being could be better invested in holiday time in New Zealand."
(More ... New Zealand Herald > National News)
Labels: New Zealand Herald
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