12.26.2004
Kerry's E-Mail List Continues to Be a Valuable Resource (WashingtonPost.com)
By Brian Faler
Special to The Washington Post
Saturday, December 25, 2004; Page A02
Enough about John F. Kerry. What about his e-mail list?
The former Democratic presidential candidate built, over the course of his two-year campaign, one of the biggest e-mail lists in his party. More than 2.7 million supporters signed up to receive his campaign e-mails, which his advisers have said were critical to its fundraising success. Now, as Democrats survey the post-election landscape, some are wondering what Kerry might do with all those e-mail addresses.
Thursday's Question:
Which president began the National Tree Lighting Ceremony?
Calvin Coolidge
Franklin D. Roosevelt
John F. Kennedy
Richard M. Nixon
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It is a relatively new question. Few cared what happened, for example, to Al Gore's e-mail list when his Democratic presidential campaign folded. But with the increasing maturation of the Internet as a political tool -- and the huge sums that can be raised online -- some experts said those addresses can remain valuable long after an election.
"It could be a very powerful thing," said Eli Pariser, the executive director of MoveOn.org's political action committee. "It is part of the way that online organizing is reshaping politics, because, as opposed to the boom-bust cycle of campaigns -- where you build up all this grass-roots energy and then it dissipates -- now you can keep them connected to you for cheap. It totally changes what it means to be a losing presidential candidate."
Strategists said Kerry's list might be used to raise money for him and other candidates, to organize supporters around various causes, and to help position the senator from Massachusetts as the head of the Democratic opposition -- all of which might come in handy if he decides to run for president again.
(MOre ... Kerry's E-Mail List Continues to Be a Valuable Resource (washingtonpost.com)) ¶ 11:16
Special to The Washington Post
Saturday, December 25, 2004; Page A02
Enough about John F. Kerry. What about his e-mail list?
The former Democratic presidential candidate built, over the course of his two-year campaign, one of the biggest e-mail lists in his party. More than 2.7 million supporters signed up to receive his campaign e-mails, which his advisers have said were critical to its fundraising success. Now, as Democrats survey the post-election landscape, some are wondering what Kerry might do with all those e-mail addresses.
Thursday's Question:
Which president began the National Tree Lighting Ceremony?
Calvin Coolidge
Franklin D. Roosevelt
John F. Kennedy
Richard M. Nixon
_____Free E-mail Newsletters_____
• Daily Politics News & Analysis
See a Sample | Sign Up Now
• Campaign Report
See a Sample | Sign Up Now
• Federal Insider
See a Sample | Sign Up Now
• Breaking News Alerts
See a Sample | Sign Up Now
It is a relatively new question. Few cared what happened, for example, to Al Gore's e-mail list when his Democratic presidential campaign folded. But with the increasing maturation of the Internet as a political tool -- and the huge sums that can be raised online -- some experts said those addresses can remain valuable long after an election.
"It could be a very powerful thing," said Eli Pariser, the executive director of MoveOn.org's political action committee. "It is part of the way that online organizing is reshaping politics, because, as opposed to the boom-bust cycle of campaigns -- where you build up all this grass-roots energy and then it dissipates -- now you can keep them connected to you for cheap. It totally changes what it means to be a losing presidential candidate."
Strategists said Kerry's list might be used to raise money for him and other candidates, to organize supporters around various causes, and to help position the senator from Massachusetts as the head of the Democratic opposition -- all of which might come in handy if he decides to run for president again.
(MOre ... Kerry's E-Mail List Continues to Be a Valuable Resource (washingtonpost.com)) ¶ 11:16
