11.17.2004
Why the Democrats Need to Stop Thinking About Elephants (NYTimes.com)
By ADAM COHEN
Published: November 15, 2004
If George Lakoff had his way, the Kerry campaign would have run a commercial attacking the "baby tax." Dr. Lakoff, a Berkeley linguistics professor and Kerry campaign adviser, wanted to divide the interest on the national debt by the number of Americans born each year. The result, $85,000 per newborn, say, would have been handed to a baby in the form of a bill, and the baby would have started to cry. That, Dr. Lakoff says, "frames" the issue "in a way people can understand."
"Framing" is a hot topic among political junkies and in the blogo-sphere right now, thanks to Dr. Lakoff. In "Don't Think of an Elephant!: Know Your Values and Frame the Debate," his surprise best seller, Dr. Lakoff argues that Republicans have been winning elections because they have been better than Democrats at framing issues - from taxes, to abortion, to national security - in ways that resonate with core American values.
Dr. Lakoff has been stepping out of the classroom lately to lecture everyone from the Senate Democratic caucus to "living wage" advocates on how to use linguistics to craft a more effective message. "Framing" alone won't give the Democrats the White House, or the Senate and House. But Dr. Lakoff's theories offer the Democrats a road map for going forward.
(More ... The New York Times > Opinion > Editorial Observer: Why the Democrats Need to Stop Thinking About Elephants)
Order George Lakoff's book
Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives from Amazon.com ¶ 08:13
Published: November 15, 2004
If George Lakoff had his way, the Kerry campaign would have run a commercial attacking the "baby tax." Dr. Lakoff, a Berkeley linguistics professor and Kerry campaign adviser, wanted to divide the interest on the national debt by the number of Americans born each year. The result, $85,000 per newborn, say, would have been handed to a baby in the form of a bill, and the baby would have started to cry. That, Dr. Lakoff says, "frames" the issue "in a way people can understand."
"Framing" is a hot topic among political junkies and in the blogo-sphere right now, thanks to Dr. Lakoff. In "Don't Think of an Elephant!: Know Your Values and Frame the Debate," his surprise best seller, Dr. Lakoff argues that Republicans have been winning elections because they have been better than Democrats at framing issues - from taxes, to abortion, to national security - in ways that resonate with core American values.
Dr. Lakoff has been stepping out of the classroom lately to lecture everyone from the Senate Democratic caucus to "living wage" advocates on how to use linguistics to craft a more effective message. "Framing" alone won't give the Democrats the White House, or the Senate and House. But Dr. Lakoff's theories offer the Democrats a road map for going forward.
(More ... The New York Times > Opinion > Editorial Observer: Why the Democrats Need to Stop Thinking About Elephants)
Order George Lakoff's book
Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives from Amazon.com ¶ 08:13
